Nine Pixels
April 22, 2025
1 min read
iMenu

iMenu.rs – A Digital Dining Experience, Built from Scratch

How Nine Pixels Designed, Engineered, and Launched a Hospitality Product that Redefined Ordering in Restaurants

About the Product

iMenu.rs is a complete digital solution created by Nine Pixels, aimed at modernizing the way restaurants and cafés interact with their guests. Born out of our own product vision, iMenu.rs was developed 100% in-house — from concept and strategy to design, development, and deployment. Our goal was to eliminate inefficiencies in hospitality service, improve customer satisfaction, and empower restaurants with a smart, flexible system for managing digital menus and orders.

The Problem We Wanted to Solve

In traditional hospitality environments, we observed:

We decided to build a solution that solves all of that — and more.

Our Process

As a full-cycle product studio, we applied our core capabilities to every phase of iMenu.rs:

Product Strategy & Positioning

We conducted interviews with restaurant owners, waiters, and guests to identify real pain points and validate product-market fit. The result was a clear, focused roadmap that prioritized user experience and tangible business benefits.

UX/UI Design

We crafted a minimalist, multilingual interface optimized for mobile devices. Guests can browse menus, place orders, call staff, or leave notes — all with just a few taps.

Development

The platform is built using modern, scalable technologies:

Security & GDPR Compliance

As a product used in the EU, we ensured full compliance with GDPR and implemented strong data protection measures for guests and businesses alike.

Growth-Ready from Day One

iMenu.rs is designed to support hundreds of venues across regions — ready for white labeling, partner integrations, and feature expansions.

The Result

What It Proves

iMenu.rs is more than a digital product — it’s proof that Nine Pixels can build, launch, and scale its own platforms with the same precision, care, and performance we offer to clients. We don't just deliver software. We deliver real-world results — even when we are our own client.

Explore iMenu.rs

www.imenu.rs

Want to build your own product?

Whether you’re a startup founder or a growing business, Nine Pixels can help you turn your vision into a fully functional product — just like we did with iMenu.rs.

iMenu – Smart Digital Menu for Restaurants | Nine Pixels